An email schedule is not a campaign strategy. A mix of integrated offline and online tactical efforts is. All elements must work in concert to introduce and sell new products, new services and new concepts into your markets.
Campaign elements include sales training and communications, analyst briefings and co-branded research, webinars, podcasts, video, client conferences, user group meetings, industry conference speaking engagements, press engagement opportunities, and (whew) exhibits. At Fully Caffeinated we know how to leverage these components of integrated marketing to maximize your marketing strategy, budget and efforts.
Whether you need over-arching strategy development or tactical element execution, let us help. Watch for our NEW campaign timing tools launching soon!
White papers. Blog articles. Infographics. Point-of-View papers. Brochures. Website content. Case Studies. Ads. Direct mail. Emails. Social Media posts. Whatever your content needs, we’ve most likely written it and can brew one for you!
New technologies. New regulatory requirements. SME (subject matter expert) positioning. All drive the need to educate a market prior to selling into it. Especially if you’re bringing new products and services to the market that address change. The results of a well-planned program can generate millions in new income streams…like this Thought Leadership program which generated a $75 million sales pipeline in 18 months.