Want to “Get Into the Zone” faster and more consistently?

Want to “Get Into the Zone” faster and more consistently?

I love Through the Wormhole on the Discovery Channel and not just because Morgan Freeman is the host (although that would be enough).  I love it because I find so many connections between science and the art of marketing and sales, especially when the focus is on enhancing athletic performance. Successful athletes talk about building “muscle memory,” but according to this video segment researchers have found what athletes are really doing is building brain memory—brain memory of how to bridge the gap between alpha and theta waves on a more consistent basis. Successful business people do this too.  And creative professionals know “the zone” well. So how do you become a peak performer and bridge the gap on a more consistent basis? Well, you can invest in Chris Berka’s X-Series EEG Headset Systems and train yourself. Or more inexpensively, just quit thinking about the problem you’re trying to solve. Seriously.  Become a Zen master. Learn to shut your monkey mind off at will and tune into the present moment. In other words, learn to meditate. If you’re still not convinced it’s time to stop the chatter in your head, consider this quote from a September 24th Forbes online article, Meditate for Profitable Decisions: “Prior research shows the more we invest in something (financially, emotionally, or otherwise), the harder it is to give up that investment and the more inclined we are to escalate a commitment… In many cases negative emotions; fear, anxiety, regret, even guilt or worry over past decisions, subconsciously play a part in the decision-making process.” We’ll save the negative emotion talk for another post, but who in their right mind wants to make decisions and take action from THAT vantage point? Operating from a sense of calm assurance and faith in your capabilities always takes you further. Right now the best and least expensive way I’ve found to get to that calm assurance and faith is through meditation. I’m not going to suggest a meditation technique because honestly, everyone has their own way of getting there. Some people require complete silence. Some prefer guided meditations. Others like background music. Google the options and see which one feels best to you. If you don’t have time or the inclination to go there, give me a call. I meditate...

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Heart-to-heart: Here’s how you SHINE

Heart-to-heart: Here’s how you SHINE

I am a closet nerd. Put anything remotely science-related within my periphery—biology, physics, astronomy—and I am entertained for hours. I am also creative, which means I constantly look for connections to help me explain things. My passion is energy and understanding the role it plays in our lives. Especially in marketing and sales. After all, that is the whole premise behind being fully caffeinated. Unless you are pumping gas into your car, turning on the lights somewhere, or drinking a pot of coffee to wake up, you probably don’t think about energy much. Yet you use phrases like, “I really don’t have the energy to do that today,” and, “The tension in that room was so thick you could cut it with a knife!” So, on some level you inherently understand that you are capable of detecting and sharing energy. But do you question where personal energy comes from? How it is measured? What levels you have in your body? Where it is stored in your body? Or, even how you get more when you really need it fast (besides with a triple grande non-fat latte)? Physicists tell us EVERYTHING is energy vibrating at different frequencies and traveling in different ways (most often in waves). There are several forms of energy. You can find a comprehensive list here if you’re feeling nerdy like me. But you should recognize these forms of energy: sound electrical chemical radiant kinetic If all of these energetic processes take place in your body, YOU are energy.  You emit, receive and process energy in one or more of the forms above, every second of every day. And get this: the two biggest processors of energy in our body are the heart and the brain. In that precise order. Your words are energy. Your thoughts are energy. Your emotions are energy. If you are a ball of energy then your co-workers and customers are certainly energy too. The sun affects your energy. The moon affects your energy. Electromagnetic radiation from space affects your energy. Radio waves affect your energy. And the magnetics of the earth you live on affect your energy. You just don’t pay attention to it all unless you are hooked up to an EEG or EKG. What does energy have to do with better marketing and selling? Everything! The next time you are in a meeting, tune into your body for a few seconds and feel the room. Does your blood pressure rise when someone you are not fond of, speaks? Do you break out in a sweat when you are asked where the project is that was supposed to be finished two weeks ago? Or do you have a complete dialog in...

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